Graphic Design
Graphic Design involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of illustrations, photos, symbols or words. It is visual art communication with a purpose. The most important thing is proper communication by the various Graphic Design methods listed below.
✍︎
Branding
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. A good branding identity fascinates the potential customer.
Brochures
Brochures can also be powerful marketing tools if you put them in strategic places. Brochures are a tangible and practical way for a person to remember you or your company after what is often a brief introduction at either a meeting or networking event. A good brochure should make someone read through it all and take a second look at you.
Packaging
Anything that comes in a package needs packaging design. Packaging design is the process of creating everything on the outside of a product that a consumer would buy at a store or online. Different consumer goods will have different goals for their packaging design. Good packaging design is eye catching, visually pleasing, memorable, and align with the product inside.
Infographics
Infographics is a great way to convey information in a visually compelling way. The best kinds of infographic designs help to amplify the information they represent, using visual elements to drive home facts, figures, and other data points. Infographics can help simplify complex data, making it easier to understand at a glance. A good infographic design clearly and effectively conveys the desired information.
Sell Sheets
A sell sheet is a one page advertisement of your brand, product, or service. A good sell sheet will explain the benefits and value of your brand, product, or service in a clear and succinct way. Its essential purpose is showcasing how your business solves a particular problem. Today’s, sell sheets are a living, breathing asset. They can be emailed, viewed online, commented on, and shared.
Instructions
Good product instructions are worth every penny. The reduction in costs for customer service are enormous. Good technical preparation thinks through every task or step and focuses on completeness. The use of illustration and wordless communication is of the up most value. Brevity, use of white or blank space and imperative sentences are all part of the schema of good instructions.
Business Cards
Business cards are still excellent marketing tools to build relationships after that initial meeting. If you place your cards in relevant locations, or have others in the industry hand out your card to potential customers this is an economical way to be noticed and remembered. Your business cards are a serious investment toward your business success.
Presentation
Any type of presentation needs presentation design. What constitutes a good presentation design will vary depending on what is being presented. Different topic areas and presentation arenas will have different goals and expectations. However, all good presentation design will keep the audience engaged and interested.
Signage
Signage is the design or use of signs and symbols to communicate a message. Signs are one of the oldest forms of visual communication. Signs are any kind of visual graphics created to display information to a particular audience. Good signage can advertise, market, entice customers, give recognition, give direction, promote health, safety and enhance over all appearance.